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Wednesday, May 11, 2011

The Church Logo: Not For Use by Mormons

The Church logo has now been translated into over 100 different languages. Church materials have been translated into 166 languages. This is according to "More than 100 Church Logos Represent Membership Diversity" recently published on the Church's Newsroom site blog.


Information that may come as a surprise to most Church members (Mormons) is that there are only three authorized uses of the logo, none of these enable ordinary members or local leaders to use the logo. From the Public Affair's web site:

Use of the Church Logo
The official Church logo may be used in only three ways: (1) on missionary name badges, (2) on official Church stationery, and (3) on correlated items (projects approved at Church headquarters and issued an identifying item number by the Correlation Department). This means that, for the most part, you may not use the Church logo on items you create. Instead, please use the full name of the Church, spelled out in whatever typeface you are using for your product (The Church of Jesus Christ of Latter-day Saints). Or, in a graphic layout, you may use the Church's name in two lines, such as:
The Church of Jesus Christ
of Latter-day Saints
Please do not use all caps, typefaces that purposely mimic the Church's logo typeface, or the enlarged name of the Savior to attempt to simulate the standard Church logo.
This was a sobering discovery of mine a short time ago. I realized that I had used it improperly in putting it on a Sacrament Meeting bulletin. That is a no no.


We aren't even allowed to use "typefaces that purposely mimic the Church's logo typeface." The instructions don't give the typeface, but I believe it is Constantia. So, don't use Constantia or anything that looks like it.


Now that you know the rules, you are honor bound to follow them.

2 comments:

  1. Of course, the corollary to this is that sometimes, just sometimes, you can use the Church logo for Sacrament Meeting programs, etc., under one condition: ASK. I did, and I received an email back from the Church, including a hi-res TIFF of the Church logo and permission to use it as directed by my then–branch president. (The particular individual who emailed me will remain nameless, so he doesn’t get flooded with requests.) ;-)

    The email also included a PDF with instructions regarding appropriate use (i.e. minimum size, minimum required whitespace surrounding the logo, etc.). I was surprised by the strictness of the rules, but I obviously complied and was all the better for it.

    The point is: permission is available; you just have to ask—and, I suspect, ask the right person. ;-)

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  2. Trajan Pro by Adobe is almost an exact match with the exception of the hyphen. Just FYI.

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